The Sustain Brand was born out of our desire to support and sustain regionality. We believe strong regional brands lead to strong regional economies, as well as more fresh and healthy choices for consumers. The Sustain Brand provides a means for local farmers and manufacturers to break into mainstream retail. Regional products often struggle against national brands, because the national brands dominate the retail shelf, yet consumers want more options. Sustain is the solution. Sustain is a brand that pools regional growers and manufacturers across the country so they get the national shelf space and consumer recognition they need, while consumers benefit by being able to find local products at their grocery store.