What Local Means To Us
What the heck does "certified local" even mean?
You see it on our products, we talk about it around the site, and we even guarantee that our food is "certified local". But local is open to interpretation. Local can be national, regional, city, and neighborhood; how local does a product have to be in order to be labeled as such?
Well, some of the BIGGER DISTRIBUTORS (in order to maintain their vast supply chains) CONSIDER "LOCAL" TO BE PRODUCTS MADE WITHIN 800 MILES OF WHERE THEY'RE SOLD. That's the only requirement. 800 MILES IS THE DISTANCE FROM CINCINNATI, OH TO NEW ORLEANS, LA. So while we appreciate them at least trying to be more local, we don't think that this is quite good enough.
CERTIFIED LOCAL, TO SUSTAIN BRAND, MEANS THAT A PRODUCT IS SOURCED AND PRODUCED WITHIN A HALF DAY'S DRIVE OF WHERE IT'S SOLD.
No global distribution channels and no warehouses spread around the world for products to sit in which means that it is possible for food to be made one day and in the store the next. Some of our producers, for example: a northern Kentucky bee farm, a jam producer in Ohio's Amish country and a restaurant in downtown Cincinnati, to name a few.
From that perspective, we think that local food is important in that it will not travel for days (or months) to get to the shelf and so can be far more naturally produced and packaged, and we don't move large freights across the world while polluting all along the way.
But geographic requirements are just the first part; we also consider local to be more than just strictly where a product comes from. As such, we choose to work with smaller producers and farmers that use sustainable methods for creating their products and use natural, un-processed ingredients to make delicious foods (if you fit the bill for producing this way, or know somebody who does, please contact us).
Our products are thus certified local according to these guidelines and we hope that we can support a local food movement in the Ohio Valley based on this.